Marketing & Content Coordinator

Casual | Hybrid | 8-16hrs - Bowles Health Tumut

Bowles Health is a growing allied health practice committed to delivering exceptional healthcare to regional communities.

We’re looking for a thoughtful, creative and organised Marketing & Content Coordinator to help us communicate the value of what we do.

For us, marketing is about helping people understand what we offer, who we can help, the value of our services, and how to access the right care when they need it.

We want our marketing to feel genuine, useful, professional and connected to our community.

The Role

Working closely with our Managing Director and clinical team, you’ll help us share the knowledge, services and expertise that already exist within Bowles Health.

You’ll take important clinic priorities and turn them into clear, engaging campaigns and content.

For example, we might want our community to better understand:

  • How physiotherapy can help with a particular condition

  • What makes our Pilates programs different

  • When someone might benefit from chiropractic care

  • The expertise of one of our practitioners

  • A new service available locally

  • How people can access allied health services in their own community

Your role is to help us tell those stories well.

What You’ll Do

Your work may include:

  • Developing thoughtful marketing campaigns around our services and community needs

  • Creating social media content, graphics, reels and stories

  • Writing clear, warm and professional copy

  • Creating educational and informative content with our clinicians

  • Sharing practitioner expertise and areas of interest

  • Creating email campaigns for our patient community

  • Updating website and landing-page content

  • Developing printed resources and clinic materials

  • Coordinating photos and video content with our team

  • Promoting new services and practitioners

  • Sharing community initiatives and partnerships

  • Repurposing valuable content across multiple channels

  • Maintaining a marketing and content calendar

  • Reviewing which messages and campaigns are helping people engage with our services

How We Think About Marketing

  • We believe good marketing should provide value before asking for anything in return.

  • It should educate.

  • It should make healthcare easier to understand.

  • It should help people recognise when support may be available to them.

  • And it should communicate the quality, care and expertise behind our services.

  • We’re not looking for someone to simply “post more.”

  • We’re looking for someone who can help us communicate better.

About You

You may have experience in:

  • Marketing

  • Content creation

  • Communications

  • Digital marketing

  • Social media

  • Small-business marketing

  • Professional services

  • Healthcare marketing

You’ll ideally be someone who is:

  • An excellent communicator

  • Creative and thoughtful

  • A strong writer

  • Able to translate professional information into accessible content

  • Comfortable creating high-quality visual content

  • Highly organised

  • Proactive and able to work independently

  • Interested in understanding the people and services you’re communicating about

  • Able to take an idea from concept through to finished campaign

  • Commercially aware without losing authenticity

Experience with platforms such as Canva, Meta Business Suite, Mailchimp and Squarespace would be highly regarded.

Location & Hours

  • This is a casual role, initially approximately 8–16 hours per week, with flexibility depending on the right candidate.

  • We are open to a hybrid arrangement.

  • Ideally, you’ll spend some time within our Tumut clinic so you can understand our practitioners, services, patients and community and capture authentic content.

  • We are also open to candidates from surrounding areas or further afield who can work predominantly remotely and visit the clinic periodically.

About Bowles Health

Bowles Health is an independent regional allied health practice focused on delivering high-quality care and improving access to healthcare in rural communities.

Our values are:

Integrity. Care. Quality. Respect. Community.

We want the way we communicate to reflect those values.

Our goal is not simply to promote Bowles Health - It is to help our community better understand the healthcare, expertise and support available to them locally.

To Apply

Please send us a short introduction about yourself, your relevant experience and some examples of content, campaigns or communications you have created.

We’d especially love to see work that demonstrates your ability to take something valuable and communicate it in a way that is clear, engaging and genuine.

Email: alana@bowleshealth.com